CREATIVE STRATEGIST | UPSIDE

Copywriting and creative strategy (brand, consumer growth, lifecycle) | 2022-2023

Senior copywriter and creative strategist for consumer growth, lifecycle, and brand campaign work.

  • Concept, write, and project manage partner launch, bonus, and lifecycle marketing campaigns with email, push, digital display, and in-app tactics.

    • In monthly strategy review sessions starting in January 2023, my emails were two or more of the top three performing emails

  • Concept TikTok, Youtube Shorts, and Instagram Reels short-form video

    • Write creator briefs and/or scripts, as applicable, for scripted and UGC social content

    • Led push to move Upside from performance creative to scripted and UGC content — improving ROAS

  • Led creative testing program to analyze and improve campaign creative performance by analyzing creative performance at tactic level

    • Presented findings in monthly meetings.


COPYWRITER | FREELANCE

Copywriting, Copy Editing | 2021-2022

Choreograph

  • Write and launch choreograph.com

  • Conceptualize and write brand and product marketing video scripts, white papers, one-pagers, and case studies

  • Concept and implement brand style guide

Bicycle Health

  • Conceptualize and write a brand system, verbal identity, and brand experiences

  • Present work to Associate Copy Director, Creative Director, design leaders


COPYWRITER | GIANT FOOD

Copywriting (e-commerce, email, in store, OOH, product, TV, social), Copy Editing | 2018-2021

Lead copywriter for monthly store campaigns, e-commerce on giantfood.com, the Giant app, Giant Pickup, Giant Delivers, and Giant Flexible Rewards.

  • Write copy for in-store, OOH, social, broadcast radio and televison, and digital display pieces for monthly 360 campaigns

  • Write in-store, direct mail, and digital display pieces for Giant Flexible Rewards launch and acquisition campaigns

  • Update and relaunch giantfood.com as an e-commerce site

    • Write content, prompts, and microcopy to support customer journey and reduce friction across the channel

    • Concept and write monthly landing pages to support shopper marketing initiatives, drive sales, and enhance monthly campaigns

  • Concept, pitch, and implement new brand tone and voice guidelines

  • Coordinate crisis communications during the COVID-19 pandemic, strategizing messaging tactics in response to federal and local mandates and working as central contact for the president and senior leaders as well as Giant’s legal and pharmacy teams


WRITER | 730DC

Copywriting, content curation, newsletter wizardry | 2020-current

Delivering daily news and events to our 30,000+ readers in the DC area. (I write one day a week.)

  • Aggregate the most relevant local stories of the day with original commentary and humor

  • Develop community engagement, list-building, and merch ideas to connect readers with 730DC, the city, and each other


CONTENT EDITOR | RARE/COX MEDIA GROUP

Assignment Editing, Content Distribution, Social Media Management, Copywriting, Content Writing, Copy Editing | 2016-2018

Aggregate trending news and entertainment stories for Rare, a Cox Media Group brand, and distribute content on Rare Facebook pages.

  • Manage and schedule team of content writers and copy editors

    • Assign stories, take pitches, and develop original content with writers

  • Write social copy and headlines for every story, prioritizing engagement from audience of over two million

  • Track and report content performance, syndicating best-performing stories across the internet


COPYWRITER | TARGETED VICTORY

Copywriting (e-commerce, email, landing page, product, social), Copy Editing, Content Writing | 2014-2016

Support client fundraising and list-building campaigns with engaging, topical copy and content.

  • Write fundraising and list-building emails, Facebook ads, and Google search ads leading to fundraising and list-building landing pages

  • Create client content calendars and email content strategy with client teams

  • Work with UX designers and write copy for Targeted GOTV, a voter registration tool, and Victory Passport, a one-click donation tool

  • Write and proofread infographics, decks, and other pitch and presentation materials


INTERN | EP + Co

Copywriting, Copy Editing | 2013

Ask About:

  • When Denny’s bought rights to The Hobbit: The Desolation of Smaug (2013) in the same way you or I would buy something late at night on Amazon