CREATIVE STRATEGIST | UPSIDE
Copywriting and creative strategy (brand, consumer growth, lifecycle) | 2022-2023
Senior copywriter and creative strategist for consumer growth, lifecycle, and brand campaign work.
Concept, write, and project manage partner launch, bonus, and lifecycle marketing campaigns with email, push, digital display, and in-app tactics.
In monthly strategy review sessions starting in January 2023, my emails were two or more of the top three performing emails
Concept TikTok, Youtube Shorts, and Instagram Reels short-form video
Write creator briefs and/or scripts, as applicable, for scripted and UGC social content
Led push to move Upside from performance creative to scripted and UGC content — improving ROAS
Led creative testing program to analyze and improve campaign creative performance by analyzing creative performance at tactic level
Presented findings in monthly meetings.
COPYWRITER | FREELANCE
Copywriting, Copy Editing | 2021-2022
Choreograph
Write and launch choreograph.com
Conceptualize and write brand and product marketing video scripts, white papers, one-pagers, and case studies
Concept and implement brand style guide
Bicycle Health
Conceptualize and write a brand system, verbal identity, and brand experiences
Present work to Associate Copy Director, Creative Director, design leaders
COPYWRITER | GIANT FOOD
Copywriting (e-commerce, email, in store, OOH, product, TV, social), Copy Editing | 2018-2021
Lead copywriter for monthly store campaigns, e-commerce on giantfood.com, the Giant app, Giant Pickup, Giant Delivers, and Giant Flexible Rewards.
Write copy for in-store, OOH, social, broadcast radio and televison, and digital display pieces for monthly 360 campaigns
Write in-store, direct mail, and digital display pieces for Giant Flexible Rewards launch and acquisition campaigns
Update and relaunch giantfood.com as an e-commerce site
Write content, prompts, and microcopy to support customer journey and reduce friction across the channel
Concept and write monthly landing pages to support shopper marketing initiatives, drive sales, and enhance monthly campaigns
Concept, pitch, and implement new brand tone and voice guidelines
Coordinate crisis communications during the COVID-19 pandemic, strategizing messaging tactics in response to federal and local mandates and working as central contact for the president and senior leaders as well as Giant’s legal and pharmacy teams
WRITER | 730DC
Copywriting, content curation, newsletter wizardry | 2020-current
Delivering daily news and events to our 30,000+ readers in the DC area. (I write one day a week.)
Aggregate the most relevant local stories of the day with original commentary and humor
Develop community engagement, list-building, and merch ideas to connect readers with 730DC, the city, and each other
CONTENT EDITOR | RARE/COX MEDIA GROUP
Assignment Editing, Content Distribution, Social Media Management, Copywriting, Content Writing, Copy Editing | 2016-2018
Aggregate trending news and entertainment stories for Rare, a Cox Media Group brand, and distribute content on Rare Facebook pages.
Manage and schedule team of content writers and copy editors
Assign stories, take pitches, and develop original content with writers
Write social copy and headlines for every story, prioritizing engagement from audience of over two million
Track and report content performance, syndicating best-performing stories across the internet
COPYWRITER | TARGETED VICTORY
Copywriting (e-commerce, email, landing page, product, social), Copy Editing, Content Writing | 2014-2016
Support client fundraising and list-building campaigns with engaging, topical copy and content.
Write fundraising and list-building emails, Facebook ads, and Google search ads leading to fundraising and list-building landing pages
Create client content calendars and email content strategy with client teams
Work with UX designers and write copy for Targeted GOTV, a voter registration tool, and Victory Passport, a one-click donation tool
Write and proofread infographics, decks, and other pitch and presentation materials
INTERN | EP + Co
Copywriting, Copy Editing | 2013
Ask About:
When Denny’s bought rights to The Hobbit: The Desolation of Smaug (2013) in the same way you or I would buy something late at night on Amazon